WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. We are a pre-IPO, growth-stage company on a hyper-growth trajectory that has raised over $275M in capital and is backed by dozens of world-class venture capital and strategic investors.   

Our flagship product, the WEKA® Data Platform, is a software-based, hybrid cloud solution transforming stagnant legacy data siloes into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads like generative AI and machine learning seamlessly and sustainably.   

We are passionate about helping our customers overcome complex data management challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.    

What’s Cool About This Job  

As WEKA’s Customer Marketing Senior Manager, you will be responsible for developing, implementing, and executing marketing programs and initiatives that target our existing install base to engage, grow, and retain our customers. You will work closely with cross-functional teams to drive customer engagement, loyalty, and advocacy, contributing to customer retention and revenue growth. In this role, you will focus on marketing programs that build strong relationships with customers that maximize our lifetime value. 

Responsibilities include:  

• Customer Segmentation and Targeting: Analyze customer data to identify key segments and preferences by use cases. Develop targeted marketing campaigns tailored to different customer segments. 
• Customer Growth & Retention Programs: Design and implement strategies to increase customer retention. Develop loyalty programs, promotions, and personalized communications to keep customers engaged. Implement a mix of tactics tapping into cross functional teams including Executive Briefing Program (EBP) lead, Customer Reference lead, and regional Field Marketing teams to ignite customer engagement through digital and offline channels. 
• Customer Advocacy: Cultivate and nurture relationships with satisfied customers to turn them into advocates. Work with referral and reference programs leaders to drive customer testimonials across channels to boost brand credibility. 
• Cross-functional Collaboration: Collaborate with product, sales, and customer support teams to align marketing strategies with overall business goals. Provide insights to product teams based on customer feedback. 
• Content Alignment: Work with product marketing and subject matter experts to create engaging and relevant content for existing customers, including newsletters, tutorials, user groups, advisory boards, and exclusive offers. Utilize various channels such as email, digital ads, social media, and events to communicate with customers. 
• Data Analysis and Reporting: Monitor and analyze key performance indicators (KPIs) and objectives and key results (OKRs) to measure the success of customer marketing initiatives. Provide regular reports and insights to the management team. 
• Customer Feedback Management: Establish processes, satisfaction surveys and communities for collecting and analyzing customer feedback and fostering peer connections. Use feedback to drive improvements throughout the customer experience and enhance customer lifetime value with WEKA solutions and services.  
• Budget Management: Develop and manage the budget for customer marketing initiatives. Ensure cost-effective execution of campaigns and programs 

Bring Your Expertise – and Your Passion   

• Knowledge of customer journey mapping and persona development. 
• Familiarity with customer success practices. 
• Proven experience in customer marketing, CRM, or a related role. 
• Strong analytical skills and the ability to interpret customer data. 
• Excellent communication and interpersonal skills. 
• Creative thinking, problem-solving abilities, and a results-driven mindset. 
• Ability to work effectively in a collaborative, cross-functional environment. 
• Proficiency in marketing tools and software for analytics and campaign management.  
• Excellent interpersonal and relationship-building skills.  
• Strong project management and organizational skills.  
• Experience in B2B technology marketing. 
• Background in AI, Storage or Cloud is desirable.  
• Bachelor's degree in marketing, business, communications, or a related field. A master's degree is a plus.  

Concerned you do not meet every qualification? Do not let it stop you from applying!  
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they do not meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience does not match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.  

WEKA is an equal-opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.